by Grace Duffy / April 4, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s new tool for testing ad campaigns…
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Ah! Advent is here. It’s almost Christmas. Deep breath. It’s okay. You planned (somewhat). You have things done (mostly). You have time for last minute emergencies (not really). You could use a little something extra to engage people in the season itself (like all of us). Social media is a great and easy way to…
by Grace Duffy / March 28, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage…
Too often we think of limits as things that hold us back. They stop us from doing more. But limitations are powerful: Limits keep us safe: Speed limits literally save lives. Limits narrow our focus: Being limited to a certain area allows you to focus and go deeper. Limits keep us from doing too much:…
Are you unsure how to approach your marketing during a crisis? Looking for wisdom from well-known marketers? To help you make wise decisions during trying times, we tapped the minds of top marketers. #1: Your Business Must Sell to Survive: Daniel Harmon The Question: Should I continue to promote my business on social media? How?…
by Grace Duffy / March 21, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live…
Let’s be honest—we as church leaders would not be able to do ministry without volunteers. Church staff members work hard, but there’s only so much we can do. Which is why free labor is crucial for any church. And no time is this more true than during the Christmas season. Christmas volunteers selflessly give up…
by Grace Duffy / March 14, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to YouTube ads and analytics, and…
I am working with several nonprofit organizations regarding the alignment of incentives in a way that gets everyone pushing and pulling toward shared outcomes, rather than competing or unwanted results. An Example of Misaligned Incentives One missions organization is working hard to recruit, train, send, and care for more and better missionaries to some of…
Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, I interview Jonah Berger on the Social Media Marketing Podcast. Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of…