Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast. Ezra is an eCommerce marketing expert and the founder of Smart…
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Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintBranding is important. Managing your brand offline and online is not a small thing, but if done well, you can reduce your marketing costs and grow your revenues. The more consistent you are with your branding components the more likely someone is to recognize your brand. There are 8 key elements of…
I always feel super old when I say this, but can you believe another year has come and gone? We’re square in the middle of CCT (Crazy Christmas Time) for those of us working in churches, and I know it probably feels like an extra-caffeine-required sprint to make it to the end of the year.…
by Grace Duffy / January 11, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s new Promoted Trend Spotlight ad unit,…
Do you use Facebook lookalike audiences? Are you aware of Facebook’s recent changes to lookalike audiences? In this article, you’ll learn what’s changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads. Changes to Facebook Lookalike Audience Creation Facebook recently introduced a big change in how you create lookalike…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintSPONSORED POST Email is an effective outreach method for sales teams to connect with prospects, nurture relationships, and deliver a personalized sales experience that will increase conversion rates. In fact, 86% of professionals prefer to use email for business communications, 59% of B2B marketers say email is their most effective channel for…
Want more business from Instagram? Looking for a proven process to follow? In this article, you’ll learn three steps to attract and engage your Instagram audience, and convert them into leads and customers. #1: Attracting the Right Audience on Instagram At the top of the funnel, your job is simple: You need to grow your…
Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, I interview Susan Wenograd on the Social Media Marketing Podcast. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and…
Ah! Advent is here. It’s almost Christmas. Deep breath. It’s okay. You planned (somewhat). You have things done (mostly). You have time for last minute emergencies (not really). You could use a little something extra to engage people in the season itself (like all of us). Social media is a great and easy way to…
Want to turn Instagram followers into clients? Wondering how to use Instagram stories to nurture warm leads? In this article, you’ll learn how to use Instagram stories to engage and guide people through your sales funnel. #1: Nurture Warm Instagram Leads in the Middle of the Funnel Instagram stories are best used to target followers…