PurpleSec is a cyber security company I started with my friend and cyber security expert, Seth Kimmel.I was employed by an IT company for 5 years and learn a lot about the technologies that power most businesses today, as well as the constant threats they experience.At the same time, I was working to develop my…
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Ah! Advent is here. It’s almost Christmas. Deep breath. It’s okay. You planned (somewhat). You have things done (mostly). You have time for last minute emergencies (not really). You could use a little something extra to engage people in the season itself (like all of us). Social media is a great and easy way to…
Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy? In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn. Why Encourage Employees to Share Company Content on Your LinkedIn Page? Getting your colleagues involved with your LinkedIn…
Want more followers on Instagram? Wondering how to find and engage with the right people? To explore how to grow your Instagram following, I interview Tyler J. McCall on the Social Media Marketing Podcast. Tyler is an Instagram marketing expert and founder of the Follower to Fan Society. He’s host of the Online Business Show,…
Too often we think of limits as things that hold us back. They stop us from doing more. But limitations are powerful: Limits keep us safe: Speed limits literally save lives. Limits narrow our focus: Being limited to a certain area allows you to focus and go deeper. Limits keep us from doing too much:…
Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads? To explore how to use Instagram as an organic sales funnel, I interview Elise Darma on the Social Media Marketing Podcast. Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram. Her courses…
Let’s be honest—we as church leaders would not be able to do ministry without volunteers. Church staff members work hard, but there’s only so much we can do. Which is why free labor is crucial for any church. And no time is this more true than during the Christmas season. Christmas volunteers selflessly give up…
Want better results from your Facebook ads? Do you understand how the Facebook ads delivery system works? In this article, you’ll learn how the learning phase of Facebook ads affects your ads’ visibility and find tools to improve ad performance. How Does the Facebook Ads Delivery System Work? The Facebook auction and algorithm were designed…
Wondering if your business should start using chatbots? Looking for tips on what chatbots can do and how to set them up? To explore how to improve your marketing with bots, I interview Natasha Takahashi on the Social Media Marketing Podcast. Natasha is a chat marketing expert and co-founder of School of Bots, the leading…
Want to do more with Instagram video ads? Wondering how to enhance your Instagram video ads? In this article, you’ll discover five tips to create Instagram video ads that perform well in the feed. #1: Focus on One Goal in Your Instagram Video Ad Advertisers often think that to generate maximum ROI from their ads,…