Want to better understand your customer’s journey across devices and channels? Have you heard of the Facebook Attribution tool? In this article, you’ll learn how to use Facebook’s new Attribution tool to measure the effectiveness of your ads. How to Use the Facebook Attribution Tool to Measure Your Marketing Impact by Charlie Lawrance on Social…
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If you want to drive a successful digital marketing campaign than a digital promotion strategy is the best way to get your message heard.Let me ask you a question:Is there anything more frustrating than publishing content online that nobody can find?The truth is if you don’t show up on the first page of search results, then are you’re…
Do you remember that episode of The Office when Ryan proudly debuted his new pet project, WUPHF? The idea really was quite brilliant: Instead of having to keep up with emails, texts, tweets, and Facebook messages, you could simply send your friends one WUPHF, and the message would send notifications to all of their accounts on all of their devices at…
Do you want an effective way to get more leads? Wondering how to nurture leads into becoming customers? In this article, you’ll discover how to use Facebook ads with email marketing to improve your conversions. How to Combine Facebook Ads and Email Marketing for Better Conversions by Rand Owens on Social Media Examiner. Why Your…
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s earnings call along with Zuckerberg’s roadmap for the future and Snapchat creative tools. Our special guests…
#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag…
In this link roundup, we’re taking a look at articles that are all about online fundraising strategies.Whether you’re fundraising, selling a product or providing a service, the way in which you market to people really isn’t all that different.As Guy Kawasaki puts it, you have to create meaning if you want to take steps towards innovation.1Three Steps…
Church communication is a tough gig. Some days it feels like you need superpowers to get through it all. But we don’t have superpowers, do we? Instead we have to make the most of what we have and somehow save the day. Find courage and inspiration by looking back at heroes who faced similar odds…
Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video? To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what…
Need more exposure for your blog content? Wondering what your options are? In this article, you’ll learn how to republish your blog posts on social networks and other platforms while protecting your original content’s search rank. How to Repurpose and Syndicate Your Blog Posts for More Exposure by Erin Sanchez on Social Media Examiner. Why…