Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintMore than half of the global population accesses the internet using mobile phones. According to Statista, in the first quarter of 2021, mobile devices generated 54.8 percent of global website traffic. Naturally, it makes sense for small businesses and entrepreneurs to invest in mobile marketing to promote their businesses. One of the…
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Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrint#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintOne vital SEO tip is to never ignore user experience. Ranking high on search engines gets people to click to your website, but a great user experience is what makes people stay. Websites that are hard to error-ridden, hard to read, and impossible to navigate can turn off potential customers. Remember: many…
Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? I know at times it may feel like a lot to juggle. But if you’re like me, you constantly find ways to maximize your productivity to get the job done. In this article, I’m going to share…
People are sometimes surprised to find out I don’t attend the church I serve during the week. Occasionally people question my ability to fully support the mission of my work church. But for me, working at one church and worshiping (and volunteering, studying and bringing something for the potluck) at another is the healthy choice…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintDefining your niche target customer can be a real challenge for a small business owner. Still, once you have a clear idea of who your target customer is, it will enable you to develop content and marketing messages that will resonate with them. This is important because every small business has two…
The time has finally come to demystify Search Engine Optimization (SEO) for nonprofits. In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. Join us as we take a deep dive to explain: What SEO is and how it works…
Long hours, juggling multiple deadlines from several departments all while feeling isolated because—let’s face it—no one truly understands your job? Recipe. For. Burnout. “Try self-care,” they said. “It will be easy,” they said. Ha! You are already feeling like you don’t have control over your work (deadlines, workload, responsibilities) and chances are you don’t see…
Social Media Marketing Influencers We reached out to social media influencers asking if they would share their answers to the following question: What is your number one social media tip for nonprofits that want to grow and retain their audience online? Here’s what they said: Social Media Marketing Statistics Want to know what platform you…
As communication professionals often tasked with coming up with killer creative ideas, you should know by now that lightning rarely strikes. If you sit around waiting for inspiration to show up, you’re going to be sitting alone for a while. Instead, the creative life is built on habit. The late writer Octavia Butler put it…