Email is still one of the most effective marketing channels available, with a return on investment of $36 for every $1 spent. Using the right tools can greatly enhance the success of your email marketing campaigns. One such tool is SendinBlue, one of the most cost-effective email marketing platforms with powerful features. In this SendinBlue
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Digital MarketingMicrosoft and Google Ad Grants Google Grant Application: A Nonprofit’s Guide to Applying January 26, 2023 0 Comments Applying for the Google Ad Grant can help you reach new heights with your digital marketing. The program allows nonprofits like yours to tap into paid advertising for free. Whether you want to boost donations, promote
Habit Beats Inspiration November 25, 2019 by Kevin D. Hendricks As communication professionals often tasked with coming up with killer creative ideas, you should know by now that lightning rarely strikes. If you sit around waiting for inspiration to show up, you’re going to be sitting alone for a while. Instead, the creative life is
When most people think of Constant Contact they think of “Email Marketing”. Over the years, Constant Contact has grown from a reliable email marketing solution to an all-in-one digital marketing platform for small businesses. But is it still a good choice for email marketing today? This article provides the information needed to decide if Constant
Nonprofit MarketingOnline Fundraising 6 Tips to Promote Your Nonprofit’s Text-to-Give Campaign January 12, 2023 0 Comments Nonprofits have been pushing especially hard to get their online fundraising strategies up to par over the last several years. Not only have the past several years forced everyone to interact more virtually, but technology also changes quickly, making
Give Thanks: A Radical Notion of Gratitude November 27, 2019 by Kevin D. Hendricks 15-year-old Danny Herrera and his girlfriend were crossing the street one evening in October when a driver failed to yield and plowed into them. The two went up over the car, resulting in a dislocated knee for Herrera and a concussion
Business owners know that having a website is table stakes in today’s economy. But what good is a website if it is never seen by your target audience? That’s why developing strategies for website marketing is so important. From optimizing your website for search engines to using social media to drive traffic, we have a
Think for a second, how many videos have you watched this week? This whole month? If your browsing habits are anything like the majority of people’s, chances are you see at least a couple of videos every day. It’s really not surprising. Video content has grown to be so ubiquitous that you’d need to go
I always feel super old when I say this, but can you believe another year has come and gone? We’re square in the middle of CCT (Crazy Christmas Time) for those of us working in churches, and I know it probably feels like an extra-caffeine-required sprint to make it to the end of the year.
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintAfter spending time researching your niche target market and developing a business plan, the next step is to launch your small business. Now, you typically want to start your soft marketing efforts online at least three to six months before your official opening. Let’s discuss some marketing strategies for getting customers in