Do you sell costly products, services, or courses? Wondering how to sell more by lowering the barrier to entry? In this article, you’ll discover how to use Facebook or Instagram ads to promote a small, self-liquidating offer that leads to an upsell. What Is a Self-Liquidating Offer? Essentially, a self-liquidating offer (SLO) funnel delivers an…
Marketing
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The time has finally come to demystify Search Engine Optimization (SEO) for nonprofits.In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google.Join us as we take a deep dive to explain:What SEO is and how it worksWhy nonprofits should be…
As communication professionals often tasked with coming up with killer creative ideas, you should know by now that lightning rarely strikes. If you sit around waiting for inspiration to show up, you’re going to be sitting alone for a while. Instead, the creative life is built on habit. The late writer Octavia Butler put it…
Want a deeper connection with your audience? Have you considered communicating stories visually in your marketing? In this article, you’ll discover five ways to use visual content to tell stories that engage your audience. What Is Visual Storytelling? It’s common knowledge among psychologists, visual marketers, and behavioral specialists that around 93% of communication is nonverbal, hence…
by Chris Mercer / October 13, 2020 / Leave a CommentTired of struggling with Google Analytics to find the data you need? Wish there was an easy way to customize your reports? In this article, you’ll find a step-by-step tutorial to build and save valuable Google Analytics custom reports. You’ll also learn how to find…
When you set up a new WordPress website, the platform gives you three image sizes to play with: thumbnail, medium, and large (plus the file’s original resolution). This gives you a solid number of options to work with. However, thumbnails in particular can be tricky to use, since you need to make sure they look…
Is your brand mobile-friendly? Mobile optimization is more important than ever. In fact, the world has seen a 220% increase in mobile device use over the last seven years. If you want your brand to reach this tremendous number of mobile users, then you should consider leveraging mobile inbound marketing. Mobile inbound marketing is the…
Want to create a loyal tribe? Wondering how to build relationships with live video? To explore how to create engaging relationships while you’re live on social media, I interview Janine Cummings on the Social Media Marketing Podcast. Janine is a live video expert who helps women entrepreneurs grow their business with live video. Her course…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintThe coronavirus was the crisis that none of us asked for. It threw many small businesses directly under the bus and rattled the foundations of prior pathways to success. COVID upended entire economies, industries, supply chains, consumer behaviors and finances in ways that prevented a return to ‘business-as-usual’ and life as it…
Social Media Marketing InfluencersWe reached out to social media influencers asking if they would share their answers to the following question:What is your number one social media tip for nonprofits that want to grow and retain their audience online?Here’s what they said:Social Media Marketing StatisticsWant to know what platform you should be leveraging to maximize…