Helping your content rank in the SERPs is one of your primary objectives as a website or business owner. A major piece of this puzzle is making sure you incorporate SEO copywriting into your site, as well as any relevant content and marketing materials. If you’re new to SEO copywriting, then you’ll need to learn
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Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintDoing business has changed dramatically since the inception of the ecommerce market. Customers nowadays no longer need to visit brick-and-mortar stores to shop, all thanks to a wide array of available online stores and platforms. While ecommerce made shopping a streamlined, easy experience for consumers, there’s still a lot of room for
There’s been a lot of talk recently about the $1.80 strategy on LinkedIn, most notably from Gary Vaynerchuk. If you’re skeptical don’t be because the strategy works. I wrote an article back in 2018 on how I was leveraging the “what people are talking about now” section of LinkedIn before it started being hand curated by LinkedIn Editors. This tactic still
Ah! Advent is here. It’s almost Christmas. Deep breath. It’s okay. You planned (somewhat). You have things done (mostly). You have time for last minute emergencies (not really). You could use a little something extra to engage people in the season itself (like all of us). Social media is a great and easy way to
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintIt’s only September, but the time is NOW to prepare your small business for holiday season sales. One thing I’ve learned in my decades-long career helping small businesses is that you can never start too early for the holidays. Q4 sales can massively increase your bottom line, but to maximize your results
According to The New York Times, we are now officially entering a “post-text world” as a society. In short, this means that the written content is going out of fashion and is no longer the dominant form of communication. Types Of Video Marketing Explainer Videos – Share Your Mission “Meet The Team” Videos – Share
Let’s be honest—we as church leaders would not be able to do ministry without volunteers. Church staff members work hard, but there’s only so much we can do. Which is why free labor is crucial for any church. And no time is this more true than during the Christmas season. Christmas volunteers selflessly give up
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintWant to use social media to convert sales? Excellent idea! Social media marketing is a powerful way to connect with fans and turn them into paying customers. If you’re looking for ways to start converting leads into sales on social media, enjoy part 1 of our series on how to use social
PurpleSec is a cyber security company I started with my friend and cyber security expert, Seth Kimmel. I was employed by an IT company for 5 years and learn a lot about the technologies that power most businesses today, as well as the constant threats they experience. At the same time, I was working to
I am working with several nonprofit organizations regarding the alignment of incentives in a way that gets everyone pushing and pulling toward shared outcomes, rather than competing or unwanted results. An Example of Misaligned Incentives One missions organization is working hard to recruit, train, send, and care for more and better missionaries to some of