The time has finally come to demystify Search Engine Optimization (SEO) for nonprofits.In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google.Join us as we take a deep dive to explain:What SEO is and how it worksWhy nonprofits should be…
Marketing
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As communication professionals often tasked with coming up with killer creative ideas, you should know by now that lightning rarely strikes. If you sit around waiting for inspiration to show up, you’re going to be sitting alone for a while. Instead, the creative life is built on habit. The late writer Octavia Butler put it…
When you set up a new WordPress website, the platform gives you three image sizes to play with: thumbnail, medium, and large (plus the file’s original resolution). This gives you a solid number of options to work with. However, thumbnails in particular can be tricky to use, since you need to make sure they look…
Although it became available worldwide back in 2018, TikTok has made a big splash in 2020. Despite security concerns, social media marketers and brands alike are looking to make the most of what this app has to offer. However, before you can start promoting your own business on this channel, you need to know how…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintThe content marketing landscape has evolved throughout the years. The usual blog posts with text and images have become a thing of the past, and video content has surged throughout the web. Chances are when you google something or open your Instagram you’re bound to see at least one video in your…
Social Media Marketing InfluencersWe reached out to social media influencers asking if they would share their answers to the following question:What is your number one social media tip for nonprofits that want to grow and retain their audience online?Here’s what they said:Social Media Marketing StatisticsWant to know what platform you should be leveraging to maximize…
15-year-old Danny Herrera and his girlfriend were crossing the street one evening in October when a driver failed to yield and plowed into them. The two went up over the car, resulting in a dislocated knee for Herrera and a concussion for his girlfriend. This kind of accident is all too common, and our response…
Video is a valuable form of content for social media. Unfortunately, creating quality videos is usually a long process that involves moving mobile footage to a desktop app for editing. However, mobile editing is on the rise. Apps such as Splice Video Editor make it possible to efficiently create high-quality video content for social media.…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintWe’re all going through challenging times. Covid-19 has flipped everything upside down. What was once considered a convenience (ordering online) is now an essential infrastructure. As an eCommerce store owner, you may have actually seen a spike in your sales. But as we slog through an inevitable economic downturn, recession proofing your business…
Navigating through the digital landscape can be a little murky at times.These channels are constantly evolving requiring you to keep pace with industry knowledge, insights, and best practices.It requires hard work and continuous effort and adjustments to your plans if you want to be successful and that hard work will pay off.According to a recent study,…