According to industry research, 63% of marketers say generating traffic and leads to their website is their top marketing challenge.Meanwhile, 40% say they struggle to prove the ROI of their digital marketing initiatives.That’s why In this article I’ve put together a list of 5 practical reasons why digital marketing fails to get results with actionable solutions…
Nonprofits and Charities
10 posts
There’s been a lot of talk recently about the $1.80 strategy on LinkedIn, most notably from Gary Vaynerchuk.If you’re skeptical don’t be because the strategy works. I wrote an article back in 2018 on how I was leveraging the “what people are talking about now” section of LinkedIn before it started being hand curated by LinkedIn Editors.This tactic still works today,…
In today’s landscape of mobile and online technology, nonprofits are flooded with a large variety of choices for almost any solution they can think of.This principle applies similarly to the event management and fundraising spaces.In this article, we’re going to share:Why nonprofits are investing in mobile giving to reach their fundraising goals.Real use cases for…
If you want to drive a successful digital marketing campaign than a digital promotion strategy is the best way to get your message heard.Let me ask you a question:Is there anything more frustrating than publishing content online that nobody can find?Digital Marketing Plan TemplateDon't have time to read the full article? Before you go, download our digital marketing…
In this link roundup, we’re taking a look at articles that are all about online fundraising strategies.Whether you’re fundraising, selling a product or providing a service, the way in which you market to people really isn’t all that different.As Guy Kawasaki puts it, you have to create meaning if you want to take steps towards innovation.1Three Steps…
In this link roundup, we’re looking at email marketing strategies for year-end fundraising success!As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why.The average one-time email gift is $87!While this sounds great, the real question becomes:Are you doing everything you can to maximize your…
Do you have a digital marketing process in place to manage your content, social, email, and engagement activities?I know at times it may feel like a lot to juggle.But if you’re like me, you constantly find ways to maximize your productivity to get the job done.In this article, I’m going to share a content marketing…
There’s been a lot of talk recently about the $1.80 strategy on LinkedIn, most notably from Gary Vaynerchuk.If you’re skeptical don’t be because the strategy works. I wrote an article back in 2018 on how I was leveraging the “what people are talking about now” section of LinkedIn before it started being hand curated by LinkedIn Editors.Digital Marketing Plan TemplateDon't…
The time has finally come to demystify Search Engine Optimization (SEO) for nonprofits.In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google.Digital Marketing Plan TemplateDon't have time to read the full article? Before you go, download our digital marketing plan…
Since it’s nearly impossible for any organization to be without a site, you have finally made the important investment to get a website. But, now that you have one, I bet you’re wondering how to maintain a website you’ve just received. I’ve designed many websites for various organizations. But, I […]