Facebook and Google Make Retargeting Harder: How to Prepare

facebook-and-google-make-retargeting-harder:-how-to-prepare

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore how to prepare for Google’s plans to block third-party cookies and the expansion of Facebook’s Clear History tool with special guest, Rich Brooks.

We’ll also review the updates from Facebook’s Q4 2019 earnings and results.

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Use the timestamps below to fast-forward to our top stories in the replay above.

  • 5:41 Google Chrome Announces Plans to Phase Out Third-Party Cookie Support
  • 20:56 Facebook’s “Clear History” Tool Now Available to All Users
  • 35:07 Facebook Reports Q4 2019 Earnings and Results

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Google Chrome Announces Plans to Phase Out Third-Party Cookie Support: In response to users demanding greater privacy and control over how their personal data is accessed, Google Chrome plans to phase out support for third-party cookies within the next 2 years.

Google wants to phase out support for third-party cookies in Chrome within two years https://t.co/PA2fgzJCnh by @fredericl pic.twitter.com/00ZgMYuqMu

— TechCrunch (@TechCrunch) January 14, 2020

We mention on the show that Marketing Land reached out to a number of digital marketers from different disciplines for their reaction to Google’s decision. The publication reports that “their responses convey a mix of skepticism and anxiety, pragmatism, and optimism.”

Facebook’s “Clear History” Tool Now Available to All Users: Facebook made the new Off-Facebook Activity tool available to all Facebook users around the world. This new version of Privacy Check-Up is split into four distinct sections, one of which is Facebook’s much-anticipated Clear History tool and it shows which third-party data providers and groups have shared user interactions with Facebook.

Today is Data Privacy Day and one of our main goals for the next decade is to build much stronger privacy protections for everyone on Facebook.

Following the successful test of ‘Off Facebook Activity’ (OFA) in Ireland, this tool is now available to people on Facebook around the world. Other businesses send us information about your activity on their sites and we use that information to show you ads that are relevant to you. Now you can see a summary of that information and clear it from your account if you want to. In addition to OFA, we will prompt users in Ireland along with over 2 billion people worldwide to review their privacy setting using the Privacy Checkup tool.

Whether it’s through our global rollout of Off-Facebook Activity, our revamped Privacy Check Up Tool, or our recent introduction of Third-Party Login alerts, getting data privacy and security right is fundamental to our business, and we are invested in giving people more control over their experience on Facebook.

Read more about Mark Zuckerberg’s thoughts on data privacy here – https://about.fb.com/news/2020/01/data-privacy-day-2020/

Posted by Gareth Lambe on Tuesday, January 28, 2020

Facebook Reports Q4 2019 Earnings and Results: Facebook released its financial results for Q4 2019 and the full year ending December 31, 2019, reporting a quarterly record of $21.08 billion in revenue. The company also announced that its core app now reaches 2.5 billion users each month, an 8% year-over-year increase.

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Grace Duffy wrote this originally at Social Media Marketing | Social Media Examiner .

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