New Instagram Scheduling and Messaging Tools: What Marketers Need to Know

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore Instagram scheduling and messaging tools with special guest, Alex Beadon.

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Watch the replay of this week’s show below.

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About Our Special Guests

Alex Beadon is an Instagram Stories expert and Online Business Strategist who helps small business owners and marketers learn how to use Instagram Stories. She’s the creator of the online course, “Gram Slam” and a daily prompt subscription service, “Project Storyline.”

Alex recently shared how to create compelling Instagram Stories for your business on Michael Stelzner’s Social Media Marketing Podcast.

Use the timestamps below to fast-forward to our top stories in the replay above.

  • 5:49 Instagram and IGTV Add Scheduling for Posts and Videos
  • 13:46 Instagram’s Reportedly Working on New Tool Replicating TikTok’s Key Features
  • 17:51 Instagram is Developing a Separate Messaging App, Threads
  • 21:30 Instagram Tests Back-to-Back Stories Ads

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Instagram and IGTV Add Scheduling for Posts and Videos: Instagram publishers and creators can now publish and schedule their Instagram Feed and IGTV content for up to 6 months in advance through Facebook Creator Studio.

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Instagram posts and IGTV videos can now be scheduled through Facebook https://t.co/i8W4wkuDsr pic.twitter.com/R44jNqePAt

— The Verge (@verge) September 17, 2019

In a few more months, Instagram Feed and IGTV drafting and editing will roll out as well. Once these tools are available and linked, brands and businesses will be able to natively schedule and manage their Instagram posts and IGTV video broadcasts by clicking the Instagram logo at the top of the page.

In addition to the new scheduling and management tools, Facebook also published a handy, new guide on making the best of Creator Studio.

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Creator Studio is your secret weapon and this article is your handy user guide: http://ow.ly/sm2M50wfwCe #FacebookForCreators

Posted by Facebook for Creators on Thursday, September 19, 2019

This guide is available on Facebook’s Creator website and covers all the key elements and basic functionality of Creator Studio, including how to use it to manage your Instagram presence, make sense of its analytics tools, and how to apply this data to your strategy.

Instagram’s Reportedly Working on New Tool Replicating TikTok’s Key Features: Instagram appears to be developing a new tool called Clips that seems to mirror many features central to short-form video app, TikTok.

Instagram appears to be working on a new video tool, and it’s a clone of the feature that made TikTok so successful https://t.co/gIhe8nakei

— BI Tech (@SAI) September 11, 2019

This experimental feature, discovered by Jane Manchun Wong in early July, would allow users to string together recorded clips into one video, add music, and adjust each clip’s speed and length.

Instagram is Developing a Separate Messaging App, Threads: The Verge reports that Instagram could be encouraging more “constant, intimate sharing” between close friends with a possible new app called “Threads.” This tool is currently being testing internally at Facebook. However, the company declined to make any comments about it.

Instagram’s latest assault on Snapchat is a messaging app called Threads https://t.co/Wn8Sv705iV pic.twitter.com/Fz4WUe4IQk

— The Verge (@verge) August 26, 2019

Instagram Tests Back-to-Back Stories Ads: Instagram kicked off a test in which a “small percentage” of users will see Instagram Stories ads from two different advertisers back-to-back in their feed. Adweek reports that Instagram is still gathering feedback to see if the new ad arrangement has a positive effect.

Instagram Will Test Back-to-Back Stories Ads From Different Brands: https://t.co/ryyUVrmyxS #instagram #stories #facebook pic.twitter.com/UoeodxUisN

— Social Pro Daily (@SocialProDaily) August 21, 2019

Other News Mentioned

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Grace Duffy wrote this originally at Social Media Marketing | Social Media Examiner .

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