Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Pinterest’s new shopping capabilities, Verified Merchant Program, and new marketing tools with special guest, Jennifer Priest.
Tune Into the Social Media Marketing Talk Show
Watch the replay of this week’s show below.
About Our Special Guest
- Jennifer Priest is a Pinterest expert and social media strategist. She’s the owner and chief strategist at Smart Creative Social and also blogs at SmartFunDIY.com.
Use the timestamps below to fast-forward to our top stories in the replay above.
- 9:04 Pinterest Rolls Out New Planning and Organizing Tools for Boards
- 18:50 Pinterest Introduces New Ways to Shop From Pins, Boards, and Search
- 28:10 Pinterest and Shopify Partner in Developing a New Pinterest Shopping App
- 32:32 Pinterest Launches Verified Merchant Program
- 37:54 Pinterest Highlights New Resources to Help Brands Maximize Their Pinterest Strategy
- 47:30 Pinterest Reports Optimistic 1Q 2020 Earnings Despite Pandemic-Related Ad Declines
Pinterest Rolls Out New Planning and Organizing Tools for Boards: Pinterest wants to “make board organization easier than ever” by introducing the ability to add planning notes within boards and automatically organize pins on a given board with the help of its own technology.
Pinterest is using a combination of machine learning and its PinSage technology to determine how pins should be grouped and suggest new sections to add to the board. All of these new board features are rolling out globally on the web, iOS, and Android.
Pinterest Introduces New Ways to Shop From Pins, Boards, and Search: At the beginning of April, Pinterest expanded its shopping capabilities with new ways to shop right from pins, on boards, and from search. This entailed the rollout of the Shop tab, a dedicated section where users can search and browse in-stock inventory from retailers.
The company also rolled out browsable style guides for home décor. According to Pinterest, “these visual recommendations make it possible to explore trending styles and taste even when you don’t have the words to describe what you’re looking for. It’s like having an interior designer right in search.”
Pinterest and Shopify Partner in Developing a New Pinterest Shopping App: Pinterest launched a new app with Shopify “that gives their more than one million merchants a quick way to upload catalogs to Pinterest and turn their products into shoppable Product Pins, in just a few clicks.” The Pinterest app on Shopify includes a suite of shopping features like tag installation, catalog ingestion, automatic daily updating of products, and an ad buying interface.
Pinterest Launches Verified Merchant Program: As part of its Q4 2019 update released in February, Pinterest announced plans to roll out a profile verification program to assure pinners that trusted businesses “had met the platform’s standards on customer service and process.” At the end of March, the company made that promise a reality with the institution of a Verified Merchant Program.
Become the Social Media Marketing Rockstar for Your Business
Meet your secret team that makes you look like a social media genius and empowers you to embrace change! We’re a genuine community of marketers from your friends at Social Media Examiner. And we’re here to support you. Think of us as your career insurance policy. We keep you focused on what matters. We make sure you won’t be left behind as the changes keep coming. Join the Social Media Marketing Society. Get access to monthly online training, expert support, and a thriving community of marketers who will empower you to succeed.
In the same announcement, the company also introduced new conversion reporting opportunities and updates to Catalogs and dynamic retargeting.
Pinterest Highlights New Resources to Help Brands Maximize Their Pinterest Strategy: Pinterest increased the range of services available to businesses looking to improve their presence on the platform. These updates include new creative tools, educational resources, and reference materials that businesses can use to improve their pins.
Pinterest Reports Optimistic 1Q 2020 Earnings Despite Pandemic-Related Ad Declines: This week, Pinterest reported a solid Q1 amid the global pandemic but warned of a “tough road ahead” due to pandemic-related advertising declines. While the company grew its revenue 35% year-over-year to $272 million and grew its user base 26% year-over-year to 367 million, it reported a loss of 10 cents per share, versus the expected loss of 9 cents per share.
Pinterest drops after reporting first quarter results https://t.co/L6kiS9RoD0
— CNBC Tech (@CNBCtech) May 5, 2020
CNBC says that Pinterest’s ad revenue growth was primarily driven by video, conversion optimization, and shopping ad products. It also notes that the company has seen catalog feed uploads increase 144% sequentially in Q1, “which will give its direct shopping options increased momentum going forward.”
About the authorGrace Duffy
Grace Duffy, serves on the Editorial Staff at Social Media Examiner as News Producer. She is a social media strategist, marketer and content creator with a passion for connecting people through technology.
Get Social Media Examiner’s Future Articles in Your Inbox!
Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (46 pages, 60+ charts)!
Grace Duffy wrote this originally at Social Media Marketing | Social Media Examiner .