Feel free to share...FacebookTwitterGoogleLinkedinPinterestRedditEmailPrintThroughout our enlightening series on podcasting, we’ve covered several key facets that every small business owner should know. We started the journey with the article How to Start a Podcast in 10 Easy Steps, providing a simple yet comprehensive guide to launching your podcast. We then delved into the essential topic of
Branding & Marketing
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Feel free to share...FacebookTwitterGoogleLinkedinPinterestRedditEmailPrintMy ongoing series about podcasting for small business owners has covered the 10 steps to start a podcast and 14 ways to promote a podcast. Now, we will take a different angle and focus on how to pitch yourself to a podcast as a guest. This article is for small business owners
Feel free to share...FacebookTwitterGoogleLinkedinPinterestRedditEmailPrintIn my last blog post, I shared a simple 10-step system for starting a podcast. Now, I want to help take you the rest of the way by sharing 14 ways to promote a podcast so you can get more listeners and followers. By leveraging these promotion strategies, you’ll be able to
Feel free to share...FacebookTwitterGoogleLinkedinPinterestRedditEmailPrintDid you hear the news? The SmallBizChat Podcast just celebrated its 200th episode! As a successful podcaster, I often receive questions from fellow small business owners who are curious about podcasting but aren’t sure how to start their own show. If you’ve been considering podcasting as a way to connect with your
Feel free to share...FacebookTwitterGoogleLinkedinPinterestRedditEmailPrintDeveloping a marketing budget might be the last thing you want to deal with in your business, but it is necessary. Your current stage of business will impact how much you’ll need to spend on brand awareness and outreach. In general, expect to spend more when you’re in the start-up phase than
Feel free to share...FacebookTwitterGoogleLinkedinPinterestRedditEmailPrintLights, camera, action! Welcome to the thrilling world of video SEO, where small business owners can unleash the power of engaging videos to skyrocket their online presence. With the digital landscape constantly evolving, it’s time to embrace video marketing and make a lasting impression on your audience. I’ve been covering this topic
Feel free to share...FacebookTwitterGoogleLinkedinPinterestRedditEmailPrintVideo is hot right now, and I know many small business owners are eager to dive in. Last time, I covered the ‘what,’ sharing 10 video marketing ideas you can try. Today let’s tackle the ‘where.’ One of the questions I have been getting recently is whether small businesses should use Instagram
Feel free to share...FacebookTwitterGoogleLinkedinPinterestRedditEmailPrintAs a small business owner, building strong relationships with your customers is essential to your success. You need to connect with your customers, establish trust and credibility, and showcase your products or services. One powerful tool you can use to achieve these goals is video. Below I share 10 video marketing ideas
Feel free to share...FacebookTwitterGoogleLinkedinPinterestRedditEmailPrintIn today’s rapidly changing world, small business owners must constantly adapt their marketing strategies to stay competitive. One powerful tool that’s proven highly effective is video marketing. I’ve seen incredible results using video marketing, and I’ve been encouraging more small businesses to try it, too (for example, listen to my 2022 podcast
Feel free to share...FacebookTwitterGoogleLinkedinPinterestRedditEmailPrintAfter spending time researching your niche target market and developing a business plan, the next step is to launch your small business. Now, you typically want to start your soft marketing efforts online at least three to six months before your official opening. Let’s discuss some marketing strategies for getting customers in