YouTube Changes Public Subscriber Counts


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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore upcoming changes to YouTube’s public-facing subscriber counts and marketers’ reactions to Facebook Ads Manager issues with special guests, Owen Video and Gavin Bell.

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For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.

YouTube Will Change Public-Facing Subscriber Counts: YouTube introduced a major change to the way real-time subscriber counts are displayed for creators with more than 1,000 subscribers. For example, instead of seeing a YouTuber’s exact subscriber count of 10,500,000, people will see an estimated flat count of 10 million subscribers. This update is expected to roll out in August 2019. (2:44)

Channels with fewer than 1,000 subscribers will still be shown the exact, non-abbreviated subscriber counts. All creators will still have access to accurate counts in Creator Studio.

Currently, public sub counts are abbreviated in most but not all places across YouTube. In August, we’ll make this more consistent by always showing abbreviated sub counts publicly.

Creators: You’ll still see your full sub count in Studio!

Learn more →

— TeamYouTube (@TeamYouTube) May 21, 2019

How to Make Better “Data-Driven” Marketing Decisions in Less Time— Without the Guesswork!

YouTube Developing New Tool That Automatically Creates Bumper Ads: YouTube is testing a new tool that uses machine learning to automatically generate a 6-second version of longer ads. It will create a bumper by scanning the longer ad for “key elements” like a voiceover or a tight focus on people, logos, or products. The result ends with the final call to action in the last 2-3 seconds of the video. (17:28)

YouTube’s Bumper Machine offers an automated way to create six-second ads by @anthonyha

— TechCrunch (@TechCrunch) May 13, 2019

YouTube Debuts Image-Only Discovery Ads: YouTube will soon roll out discovery ads, new image-only ads that will appear within a variety of placements. Previously, advertising on YouTube meant your brand had to have a video or app to use. With this new option, brands can simply upload the best images from their social campaigns and the photos will be optimized for maximum performance across Gmail, Discover, and the YouTube home feed. (26:31)

Google announced Discovery Ads that allows marketers to run ads across YouTube, Gmail and Discover using only images.

Marketers Report Ongoing Issues With Facebook Ads Manager: Marketers report seeing noticeable problems with Facebook Ads Manager as far back as last November when the platform suffered an outage days before Black Friday. Since then, advertisers say they’ve experienced a steady decline in the platform’s performance such as being unable to publish ads or turn off campaigns, and significant inconsistencies in campaign results. (36:42)

Facebook Ads Manager issues are causing major headaches for advertisers by @AmyGesenhues

— Marketing Land (@Marketingland) May 23, 2019

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Grace Duffy wrote this originally at Social Media Marketing | Social Media Examiner .

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