YouTube Live Analytics and New Local Business Facebook Tools

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore YouTube Analytics for live streams and other updates to YouTube Studio, and new Facebook tools to support local business owners with special guests Roberto Blake and Janet Murray.

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Use the timestamps below to fast-forward to our top stories in the replay above.

  • 5:28 YouTube Introduces New Analytics for Live Streams and Other Updates to YouTube Studio
  • 27:30 YouTube Plans to Launch In-App Feature to Compete With TikTok
  • 39:28 Facebook Expands Measures to Assist Small Businesses Affected by Shutdowns

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YouTube Introduces New Analytics for Live Streams and Other Updates to YouTube Studio: YouTube announced several updates for creators including better analytics for live streams, the expansion of Smart Replies, and more, in a video on the Creator Insider channel.

This week in Newsflash, Tom covers:

➡️ a new Live breakdown feature in YTA

➡️ the expansion of Smart Replies

➡️ the “Featured Creator” experiment

…and much more! → https://t.co/N1Bh4ZiFrI pic.twitter.com/nuLMEyy7XA

— YouTube Creators at 🏠 (@ytcreators) March 25, 2020

Learn how to become the top expert in any industry with this new online course.

Now Open! DOORS CLOSE MAY 1ST

YouTube Plans to Launch In-App Feature to Compete With TikTok: The Information reports that YouTube could be launching a short-form video-sharing feature by the end of the year. Called Shorts, this possible new YouTube feature will reportedly be accessible inside the YouTube mobile app and will showcase a content feed with a look and feel similar to TikTok.

YouTube Plans ‘Shorts’ to Rival TikTok by @alexeheath and @jtoonkel https://t.co/Uz6w58mAXf

— The Information (@theinformation) April 1, 2020

Facebook Expands Measures to Assist Small Businesses Affected by Shutdowns: Facebook is rolling out new features to assist businesses in dealing with the impact of the COVID-19 shutdowns. These include committing $100 million to a global small business grant program, a digital gift card program for local businesses and restaurants, an expansion of its personal fundraiser program to include small businesses, and an easier way to communicate temporary changes in service to customers.

We know that many businesses, especially small businesses, are impacted by the global outbreak of COVID-19. We’ve…

Posted by Facebook for Business on Thursday, April 2, 2020

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Grace Duffy wrote this originally at Social Media Marketing | Social Media Examiner .

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