According to industry research, 63% of marketers say generating traffic and leads to their website is their top marketing challenge.Meanwhile, 40% say they struggle to prove the ROI of their digital marketing initiatives.That’s why In this article I’ve put together a list of 5 practical reasons why digital marketing fails to get results with actionable solutions…
Non-Profit Source
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Think for a second, how many videos have you watched this week? This whole month? If your browsing habits are anything like the majority of people’s, chances are you see at least a couple of videos every day.It’s really not surprising. Video content has grown to be so ubiquitous that you’d need to go out…
In today’s landscape of mobile and online technology, nonprofits are flooded with a large variety of choices for almost any solution they can think of.This principle applies similarly to the event management and fundraising spaces.In this article, we’re going to share:Why nonprofits are investing in mobile giving to reach their fundraising goals.Real use cases for…
According to The New York Times, we are now officially entering a “post-text world” as a society.In short, this means that the written content is going out of fashion and is no longer the dominant form of communication.Types Of Video ContentExplainer Videos – Share Your Mission“Meet The Team” Videos – Share Your Values“Behind The Scenes”…
In this link roundup, we’re taking a look at articles that are all about online fundraising strategies.Whether you’re fundraising, selling a product or providing a service, the way in which you market to people really isn’t all that different.As Guy Kawasaki puts it, you have to create meaning if you want to take steps towards innovation.1. Three…
In this link roundup, we’re looking at email marketing strategies for year-end fundraising success!As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why.The average one-time email gift is $87!While this sounds great, the real question becomes:Are you doing everything you can to maximize your…
Do you have a digital marketing process in place to manage your content, social, email, and engagement activities?I know at times it may feel like a lot to juggle.But if you’re like me, you constantly find ways to maximize your productivity to get the job done.In this article, I’m going to share a content marketing…
The time has finally come to demystify Search Engine Optimization (SEO) for nonprofits.In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google.Join us as we take a deep dive to explain:What SEO is and how it worksWhy nonprofits should be…
Social Media Marketing InfluencersWe reached out to social media influencers asking if they would share their answers to the following question:What is your number one social media tip for nonprofits that want to grow and retain their audience online?Here’s what they said:Social Media Marketing StatisticsWant to know what platform you should be leveraging to maximize…
There’s been a lot of talk recently about the $1.80 strategy on LinkedIn, most notably from Gary Vaynerchuk.If you’re skeptical don’t be because the strategy works. I wrote an article back in 2018 on how I was leveraging the “what people are talking about now” section of LinkedIn before it started being hand curated by LinkedIn Editors.This tactic still works today,…