Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintNow that you’ve developed your killer marketing plan in part one of this series, the next step is to determine how to pay for your marketing campaigns. Part one of this series focused on the development of your marketing plan. To execute it, you’ll need an allocated budget. Creating a budget isn’t…
Melinda Emerson
17 posts
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintMarketers and copywriters like to make sales funnels sound complicated, but they don’t have to be. The secret to a great email is being as helpful online as you are in person. Don’t send your prospects junk. Always add value. The moment a subscriber opts into your email list is when they…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintIf you run an ecommerce business and you’re not selling on Amazon, you need to get on it. Around 197 million shoppers head to the online platform each month for their shopping needs, making it one of the most lucrative places to sell your products. For those new to the Amazon platform,…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintUnderstanding Content Marketing So, you have created the product that everybody wants. Great! But now what? Gone are those days when boring television ads were the talk of the town. If Charli d’Amelio has not endorsed your product in one of her sassy Tik Toks, or if it is not trending on…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintWhen it comes to online marketing, right now, video dominates. However, video marketing shouldn’t be something businesses do occasionally to raise brand awareness. Instead, videos should be employed for multiple purposes at every stage of the customer journey. The two hottest video marketing platforms right now are Instagram Reels and TikTok. Now…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintOnline marketing is possible with a website and online presence strategy. This is because it helps to establish your business’s credibility. The presence of a website not only lends legitimacy to your organization but also creates the idea that it is larger and more successful than it is. Many people spend most…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintThe eagerness to increase sales stimulates online retailers to resort to various tools. They do their best to ensure that their precious time and resources are not wasted; this involves more than writing a few blog posts and occasional social media publications. Professionals can speed up their website performance, improve product lines,…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintDid you know that there are 4.2 billion active users on social media? That’s around twice as many users as there were just five years ago. The average person spends around 2.5 hours each day on various social media channels. As a small business owner, you can use Facebook and Instagram to…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintGuerilla marketing is a marketer’s ace in the hole. When it’s done right, it has the potential to elevate your brand into the stratosphere. When we think of guerrilla marketing, we think of big, splashy campaigns – but what happens when you marry guerrilla marketing with an email? If you can believe…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintBusiness is a competition. If you want your small business to start strong, you have to stand out. Just because you’re not a large company with hundreds of employees doesn’t mean you can’t have unique and memorable branding. Branding is essential for any business. It’s what dictates how you market your products…