Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintBranding is important. Managing your brand offline and online is not a small thing, but if done well, you can reduce your marketing costs and grow your revenues. The more consistent you are with your branding components the more likely someone is to recognize your brand. There are 8 key elements of…
Melinda Emerson
14 posts
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintSPONSORED POST Email is an effective outreach method for sales teams to connect with prospects, nurture relationships, and deliver a personalized sales experience that will increase conversion rates. In fact, 86% of professionals prefer to use email for business communications, 59% of B2B marketers say email is their most effective channel for…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrint Small business marketing can be tough sometimes. As well as focusing on lead generation, you have to spend time nurturing and pushing customers through your sales funnels to create essential customer loyalty. Sometimes, you could benefit from extra strategies to give your small business marketing an edge. Using the power of…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintDo you want to connect with influencers in your industry? Most small businesses do because a positive mention can make or break a new product launch. There are all kinds of influencers. And there are different influencers for different platforms. For example, I have a huge following on my blog and on…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintMarketing is an essential practice in any organization, and now everything has gone digital, the possibilities are almost endless. Not only is the world of digital marketing exciting, but it is also constantly evolving, and the potential is huge. At the same time, there are mistakes to be avoided at all costs…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintYou’ve decided to start a podcast, but you’re not quite sure what all you’re going to need to create a truly successful show. Of course, a great podcast always starts with a great idea, so spend a lot of time determining how the show will be laid out, who the hosts are…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintEvery week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Carolyn Crummey, @VirTasktic. Carolyn Crummey is the owner of VirTasktic – a content marketing agency that specializes in…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrint Having a small business is a lot of work, and it can be expensive. But there are ways to make it easier! Using chatbots can help your small business save time and money so you can focus on growth. Keep reading for my list of 7 small business chatbot marketing tactics that…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintIf you are using content marketing, blogging, and SEO, to grow your small business brand, guest blogging is an effective way to go about it. Guest blogging is when you write a blog post for someone else’s website. To properly pitch a guest blog post, the key is to understand the purpose…
Feel free to share...FacebookTwitterLinkedinPinterestRedditemailPrintWhen you have a product or service business you are also a brand and you must promote your brand to stay top of mind with existing and potential customers to increase your sales. There are lots of ways to promote your brand before and after the sale. Here are the 10 best…