Email blasts have been a staple of email marketing and general-purpose newsletters since the advent of bulk email. They certainly aren’t going away either. But email recipients are growing more discerning and skeptical, especially with marketing emails, so it is important to know how to send an email blast the right way. In this article
email marketing
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Email segmentation is key to a successful email marketing strategy. In fact, selling to or engaging with your email contacts effectively is impossible without developing a list segmentation strategy. Email list segmentation enables you to break down your audience’s key characteristics so you can have personalized communication with them. This one practice will make your
You’ve put a lot of thought into your brand, your website and your newsletter. Your customers offer excellent feedback – you know you’re providing something that changes or improves their lives. But if you could only get more people to tune in to what you’re delivering, everyone – you and your audience – would be…