Helping your content rank in the SERPs is one of your primary objectives as a website or business owner. A major piece of this puzzle is making sure you incorporate SEO copywriting into your site, as well as any relevant content and marketing materials. If you’re new to SEO copywriting, then you’ll need to learn
marketing
30 posts
Marketing is getting more difficult and the entire landscape is more competitive. That means that it costs more to run a marketing campaign—no less a marketing department. You need solutions, strategies, and tactics working together to drive revenue, leads, and a spot in the future for your business. Omnichannel marketing is the current high watermark
Video editing and recording software can be remarkably complex. You typically need a specialized skill set (or a lot of time) to create and edit videos. If you’re going to use those videos for online marketing purposes, the bar is even higher. Fortunately, VEED.IO aims to simplify that process through an online platform with accessible…
Building an effective Instagram hashtag strategy can help to boost your content’s reach on the platform. Hashtags are a powerful feature that help to boost organic reach and engagement. Users can leverage existing hashtags to get their work categorized with other relevant posts. It’s also possible to reach new followers who follow specific hashtags. In…
When starting a blog, one of the most pressing questions surrounds blog post length. How long should a blog post be? How much should you be writing, really? What’s an average post length that will ultimately help you to rank in Google search results? The question of blog post length doesn’t necessarily have a straightforward…
If you’ve spent any amount of time in the digital marketing world, you’ve likely heard copywriting vs. content writing mentioned more than once. While the terms are both defined as forms of marketing communication, they’re fundamentally different and serve unique purposes. In the overarching scheme of your marketing strategy, you can’t afford to leave out…
Are you interested in building brand awareness and growing your social media presence? Running social media contests is one way to boost your online platform. Giving away products, services, or swag can help to draw more eyes to your brand on social media, in addition to driving traffic to your website. Running a contest on…
Cause marketing is the practice of using your business or platform to make the world a better place. It’s a form of marketing that can be done on a local, national, or global level. Essentially, a company that engages in cause marketing is either giving charitably when customers make a purchase, building their brand story…
Copywriting for social media is an essential part of your overarching digital marketing strategy. Beyond product visuals, video, graphic design, and brand aesthetics, copy is what compels your followers to action. Whether you’re building your email list, directing your followers to your website, boosting engagement, or selling a product or service, your copywriting is what…
Have you ever taken advantage of a brand’s seasonal marketing offer? Many of us look forward to annual Black Friday sales, Christmas in July, or the natural changing of seasons, for example. Brands often leverage a seasonal marketing plan to promote their products and services throughout the year, not only during the holidays, but as…