Snapchat has evolved from a middle school texting app to one of the most powerful social networks used by millions of people (265 million, to be exact) every day. Users are fiercely loyal and deeply engaged with the brands and creators who invest in the platform. There is more than what meets the eye with…
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Facebook is a well-known and popular social media platform that allows its users to interact and engage with their favorite brands, in addition to friends and family. Brands utilize the platform to build awareness around their products and services, provide customer support, and generate leads. Facebook paid advertising is an effective way to accomplish all…
Instagram is a popular image-based microblogging platform that’s used primarily for sharing photos and videos. For businesses and entrepreneurs interested in learning how to advertise on Instagram, it’s easy to get started. Content on Instagram is highly visual, with written content coming in secondary to multimedia. The standard aesthetic on Instagram is square images and…
You’ve put a lot of thought into your brand, your website and your newsletter. Your customers offer excellent feedback – you know you’re providing something that changes or improves their lives. But if you could only get more people to tune in to what you’re delivering, everyone – you and your audience – would be…
If you want to increase traffic to your website, social media is invaluable. It puts your potential readers (and customers) one click away from content or products you know they’ll love. And beyond that, social media gives you a way to spread your brand, listen to what customers are saying and provide stellar customer service.…
There are plenty of social media sites that have stuck around for years, even decades. But what doesn’t remain constant is how they’re best used, especially when it comes to marketing. Every year, and sometimes even more frequently, brands, individuals and marketing teams have to reconsider what they’re doing in terms of promotions. Why? To…
Social Commerce is the act of promoting and selling products through a social media platform. Social media is a powerful sales platform because it leverages social media tools such as interactions, likes, shares, messaging, and more. The practice of Social Commerce has been around for several years and it’s getting more popular. In this article,…
Although it became available worldwide back in 2018, TikTok has made a big splash in 2020. Despite security concerns, social media marketers and brands alike are looking to make the most of what this app has to offer. However, before you can start promoting your own business on this channel, you need to know how…
Once you have a few podcast episodes in the can, and you’re ready to unleash them onto the world, you have just one step left: submitting your show for distribution across the myriad of podcast directories out there. While there are pretty much an infinite number of places to find podcasts, there are a handful…
Canva Teams has been around for a while. It allows you to have a team of up to 5 people at the lowest price, which makes it a great choice for small businesses that can’t afford to hire a designer. In this article, we’ll look at several features for the lowest subscription including the Branding…